Case Studies
Results, not promises.
These are anonymised to protect client confidentiality. Numbers are real. The only thing changed is the brand name.
Case Study 01 — GCC Fashion DTC
From 1.2× to 4.1× ROAS in 90 days — without increasing ad spend.
The situation: A Dubai-based fashion label was spending AED 80,000/month on Meta Ads with a blended ROAS of 1.2× — barely breaking even on ad spend, and with no clear view of which campaigns were actually working. Attribution was broken: last-click was misassigning credit, and the prospecting funnel hadn’t been touched in 18 months.
What we did: Started with a full attribution audit. Switched reporting from last-click to data-driven attribution inside GA4. Rebuilt the campaign structure from scratch — separating prospecting (cold audiences) from retargeting (warm) and from loyalty (existing customers). Introduced a structured creative testing framework: 3 angles × 4 formats, refreshed every 3 weeks.
Month 3 results: Blended ROAS hit 4.1×. Revenue from paid channels up 187%. CPM down 23% after audience rebuild. The brand went from questioning whether Meta was worth it to planning to double their budget in Q1.
Key Numbers
4.1×
Blended ROAS (up from 1.2×)
+187%
Revenue from paid channels
−23%
CPM after audience rebuild
Retainer: AED 15,000/month · Timeline: 90 days to results
Case Study 02 — Marcolinia (UAE Beauty & Lifestyle)
From zero to a live store and three marketplaces — daily orders in six weeks.
The situation: Marcolinia, a UAE beauty & lifestyle brand, had no online sales channel at all — no storefront, no marketplace presence, no analytics and no payment infrastructure. The brief: build the entire ecommerce and marketplace stack from scratch and turn it into a revenue-generating channel, fast.
What we did: Built the nopCommerce storefront end-to-end and shipped a PWA to the Apple App Store and Google Play. Integrated PayTabs and Tabby (BNPL) with a streamlined guest-checkout flow, and implemented GA4 + GTM with clean ecommerce events and simple ROAS/CAC dashboards. Launched paid acquisition via Google PMAX/Search and Meta retargeting, then opened and ran three marketplaces — Noon, Amazon Seller Central (A+ Content and Storefront) and Trendyol — handling KYC, catalogues, pricing and promotions.
The results: A fully operational ecommerce business in roughly six weeks — scaling from 0 to 2–4 orders per day, with unified pricing and inventory across the website and all three marketplaces. The brand went from no digital revenue to a live, measurable acquisition channel with proper attribution.
Key Numbers
~6 wks
From zero to live store
3
Marketplaces launched
2–4
Orders/day reached
Scope: Full ecommerce + marketplace build · Timeline: ~6 weeks to first daily orders
Case Study 03 — Amico Packaging (UK B2B)
Five years owning digital for a UK manufacturer — from scattered activity to a measured growth engine.
The situation: A UK packaging manufacturer was running ad-hoc marketing with little structure, no consistent reporting and limited visibility into what was actually driving traffic and enquiries. There was no clear digital strategy tying social, search and content to commercial outcomes.
What we did: Built and ran the full digital marketing function over five years — progressing from specialist to manager. Developed a social media and content strategy grounded in competitive and audience research, optimised the brand’s presence across channels, and ran SEO aligned to Google algorithm updates. Implemented Google Analytics reporting to measure traffic and campaign performance, and tied email, social and search activity into a single roadmap focused on awareness, traffic and enquiries.
The outcome: A structured, measurable digital operation with consistent performance reporting and stronger brand visibility in the digital space — and a client relationship built on responsiveness and clear, diligent reporting (see testimonial below).
Key Numbers
5 yrs
Owning UK digital marketing
GA4
Analytics & reporting built
SEO
Aligned to algorithm updates
Role: Digital Marketing Manager · Location: Leicester, UK · Duration: 5 years
“Hussain was hard-working, knowledgeable and highly responsive, and his communication standards were impressive. His diligence in achieving objectives and reporting was highly appreciated.”
Imtiaz Suleman — CEO, packaging sector · Former client
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