About Hussain
I’ve sat on both sides of the briefing table. That’s what makes the difference.
I’m Hussain Mohammed — an ecommerce and performance marketing consultant based between the UAE and UK. For over a decade I’ve been the person brands call when their paid channels have plateaued, their attribution is broken, or their Shopify store isn’t converting at the rate it should.
I’ve managed over £2M in paid media spend, launched DTC brands from zero to seven figures, and spent years inside fast-growth companies where I owned the entire digital P&L — not just the ad account. That breadth is what I bring to clients: strategy grounded in operational reality.
I work with GCC brands that want a senior, accountable operator — not a junior account manager. My clients include fashion labels, health and wellness DTC brands, and retail businesses expanding into Shopify and paid digital for the first time.
I work on a retainer basis, taking on a small number of clients at a time. That means you get direct access to me — not a team of three people you’ve never met.
Core Expertise
- Google Ads (Search, Shopping, Performance Max)
- Meta Ads (Facebook & Instagram)
- Shopify — store strategy, CRO, UX
- GA4 implementation & attribution
- Email marketing — Klaviyo, flows, segmentation
- Performance reporting & dashboards
- Brand launch strategy — UAE/UK market entry
Industries
- Fashion & Apparel (GCC & UK)
- Health, Beauty & Wellness DTC
- Retail brands entering digital-first channels
- Consumer electronics & accessories
My Approach
I don’t do retainers to fill a scope of work. I do them to move a number.
Diagnose first.
Every engagement starts with an honest audit of what’s actually broken. I won’t recommend work you don’t need.
One operator, not a team relay.
You work directly with me. The person on the call is the person managing the account — no handoffs, no junior execution.
Numbers over narratives.
Every report tells you what changed, why it changed, and what we’re doing about it. No vanity dashboards.